Summer is a unique time for all activities: reduced hours, clients on vacation, sweltering heat, and empty rooms. But it’s also a great opportunity to stay in touch, be remembered, and keep the relationship alive with those who chose you.
Whether you run a fitness center🧘🏻♀️, a dog or equestrian center🐶, a driving school🚙, a bookstore📕, a music 🎻 or art school, or you’re a professional in any field🧑🏻🏫 using BookyWay to manage bookings, these tips are definitely for you😜.
HERE ARE SOME PRACTICAL WAYS TO USE BOOKYWAY EFFECTIVELY DURING THE SUMMER MONTHS
1. Update your app’s home page
Give your clients’ app a summery touch: just update the main image with something light, cheerful, or vacation-themed.
It’s a small gesture, but it communicates attention, freshness, and energy.
✨Browse the Holidays or Nature categories to find the perfect image
See here how to change the app’s home image
See here how to get a custom image with your logo
👉Remember that if you’ve already purchased the custom homepage, the second image has a special price
2. Create summer categories for your activities
With just a few taps, you can add a temporary category for:
- outdoor classes or special time slots, if your business allows it,
- light or alternative summer activities (stretching, walks, soft training),
- one-time events (sunrise sessions, motivational talks, etc.).
Immediately show what’s available during the warm months: your clients who stay in town will thank you!
3. Update your credits (and offer special packages)
- Offer credit packages at special prices for those who purchase during the summer.
This gives you guaranteed bookings for the fall and may reduce the risk of clients switching centers in September. - Choose smart names and descriptions: even a more inviting title can make a difference (e.g., “Stay in shape while on vacation”).
NOT USING CREDITS YET? THIS MIGHT BE THE PERFECT TIME
If your business is based on classes or services, using credits can improve your operations, increase your revenue, and boost client satisfaction. Click Here to learn how they work and why they’re a smart choice.
4. Stay active with videos and push notifications—even when the center is closed
Just because your business is closed doesn’t mean the relationship with your clients has to be.
You can:
- send push notifications with your closing and reopening dates (→ discover how to write effective push notifications),
- upload “hidden” videos in advance that you can publish from your phone in seconds.
👉Some video ideas you can prepare:
- a recording of a live class,
- a personal message with summer tips,
- a mini tutorial or a solo workout sequence.
A small gesture that keeps your bond strong—even from afar.
5. Create a game, contest, or challenge
Keep your clients engaged, even from a distance! Some ideas:
- whoever makes the most bookings during summer wins a free lesson in September*,
- summer quizzes via bulletin board or social media with symbolic prizes,
- photo challenge: “Take us with you” and tag us on social media (e.g., selfies wherever they go).
Even those who don’t participate will feel part of your community.
Note: if you decide to launch a promotion or contest, it’s your responsibility to ensure that it complies with current laws. We recommend managing it as a promotional initiative or loyalty reward, avoiding formats that require official registration.
6. Reveal a sneak peek of something new
🪀Are you planning a new course? 🎋A change? 🕓A new schedule?
Announce it now so your clients have one more reason to stay connected. The bulletin board feature helps you do this quickly, clearly, and effectively.
7. Offer live classes they can join from anywhere
If you can, organize live classes at accessible prices that clients can join even while on holiday: all they need is a connection, a smartphone, and a bit of space.
A great way to make your clients feel supported… even hundreds of kilometers away.
Summer is only a break for those who stop communicating.
You can continue building trust, presence, and engagement—even in 30-degree heat!
With BookyWay, everything becomes easier.
Just think creatively, communicate humanly, and stay active—even online
If you run a business that requires bookings and/or payments via app and want expert advice on how to maximize efficiency and attract more customers, email lucazivelonghi@bookyway.com
About the author:
Luca Zivelonghi, co-founder of BookyWay, leads seminars (both in-person and online) on customer acquisition and retention strategies through booking & payment systems combined with marketing, branding, and SEO techniques.
For 27 years, he has specialized in advertising campaigns, product launches, and marketing projects for major multinational companies.
View his full profile here
