Practical tips to engage clients with the app and boost activity sign-ups
Many clients download the app enthusiastically but then… rarely use it. Often, the reason is simple: the app appears bare, silent, inactive. In this article, we’ll show you how to engage clients with a booking app, transforming it into an active, daily channel that fosters connection, value, and participation.
With just a few adjustments, you can maximize each function of BookyWay.
1. Your voice in the client’s pocket
Push notifications are among the most underestimated tools. Yet, when used effectively, they make a significant difference. Consider that push notifications have a much higher visibility rate than emails (which often end up in spam folders).
📲 A well-crafted notification:
- Provides real-time information
- Stimulates curiosity
- Conveys presence and attention
Use the virtual bulletin board for updates, tips, alerts, and promotions. It’s not necessary to post daily, but establishing a regular communication routine, even weekly, helps in building client loyalty and keeping the relationship vibrant.
Click HERE to watch the tutorial on the virtual bulletin board and push notifications
Click HERE to learn how to send push notifications—using emojis and special characters—effectively
2. Populate your center’s information
Surprisingly, many clients aren’t even aware of how to contact the center through the app.
In the “Center Information” panel, you can fill in:
- Correct and recognizable name (avoid temporary acronyms)
- Address with integrated map
- Email, phone number, website
- Descriptive information about the activities your center offers.
💡 These details will be visible to your clients within the app, in the dedicated profile section. Having a complete and well-maintained profile is the first step in engaging clients with the app, providing them with all the necessary references in a single tap.
3. Diversify activities
Whether you manage a yoga school, a driving school, a dog training center, an art workshop, or any other activity with a well-defined offering, you can still introduce something new.
💡 Ideas:
- Themed events or extra classes outside the regular schedule,
- Introductory sessions for newcomers,
- Symbolic activities (e.g., “Wildcard Session,” “Mini Free Test,” “Tips of the Month”),
- Informational “events” to draw attention to the calendar.
Even just changing the title or tone of an activity can spark curiosity. The key is not to let the app remain static and monotonous. A dynamic schedule attracts attention, encourages interaction, and gives clients a reason to check back for new offerings.
4. Host live sessions… even if you operate in-person
No need for professional studios or special equipment. A smartphone suffices.
🎥 Live session ideas for everyone:
- Motivational snippets,
- Demonstration of an exercise,
- Monthly Q&A,
- Greetings or announcements of new features.
The impact is profound: you’re there, live, for your clients. Even those who attend infrequently will feel part of a community.
When scheduling these events, always remember to send a push notification!
Click HERE to learn how to create your own live sessions bookable through the app
5. Upload short videos in the media area
📽️ Demonstration videos, practical explanations, useful tips. Video content is effective because it:
- Enhances the client experience,
- Maintains contact even outside the center,
- Creates perceived value and strengthens the relationship.
Uploading content even just bi-weekly positions you as a guide, not just a service provider. This approach facilitates long-term client retention.
When uploading these videos, always remember to send a push notification!
🎯 Conclusion
Engaging clients with an app doesn’t require magic, but consistency and care. BookyWay provides you with all the tools: it’s up to you to decide whether to use them as simple functions… or as strategic levers to truly grow your business.
Want a free 30-minute consultation?
If you run a business that requires bookings and/or payments via app and want expert advice on how to maximize efficiency and attract more customers, email lucazivelonghi@bookyway.com
📌 About the author:
Luca Zivelonghi, co-founder of BookyWay, leads seminars (both in-person and online) on customer acquisition and retention strategies through booking & payment systems combined with marketing, branding, and SEO techniques.
For 27 years, he has specialized in advertising campaigns, product launches, and marketing projects for major multinational companies.
View his full profile here
