First of All: What Does “Lead” Mean?
A lead is a contact acquired from a potential customer who has shown interest in the services offered but has not yet completed the purchase or registration. In practical terms, creating a lead means capturing the attention of a user and bringing them one step closer to entering the purchasing process.
These contacts are valuable because they represent individuals who are aware of your center, have had an initial interaction, and could become loyal customers.
BookyWay helps you turn these leads into customers through a system of continuous engagement designed to improve conversion rates.
Generate new Leads and increase registrations with BookyWay
In today’s world, success in business is no longer dependent on a single tool or platform. It’s essential to understand how to best combine various resources and skills to achieve your goals.
In this article, we’ll focus on how BookyWay—together with other tools and/or techniques—can become a valuable ally for acquiring new customers and building their loyalty.
BookyWay isn’t just a booking system; it’s a tool that, when used strategically, can help your business generate new leads and retain customers.
Let’s explore why adding new users to the platform is essential and how to make this process easier.
Adding New Users to BookyWay.
A Small Investment for Big Returns
Remember, BookyWay doesn’t operate on a subscription-based cost model. It allows you to add all your clients for free during the first 30 days and then charges only €1.50 + VAT for each subsequent user (a one-time fee).
🔎 Click HERE to view detailed pricing
Many business managers might ask themselves whether it’s really worth spending €1.50 + VAT to add users who are not yet actual customers to the platform.
The answer is yes!
From the experience of numerous centers over the years, adding users to BookyWay provides a return on investment (ROI) higher than any Facebook or Google advertising campaign.
Think about this: adding 50 potential customers to BookyWay costs you about €75. With the same budget on Facebook, how many active customers would you get? Instead, with BookyWay, you have 50 people exploring your app, viewing updated class schedules, and receiving push notifications directly on their phones—even weeks after the event.
The percentage of these 50 leads that convert into customers might surprise you!
Additionally, unlike other systems, BookyWay isn’t an aggregator: the customer remains in contact only with your center and doesn’t see all the geolocated centers nearby.
Why Generate Leads Through BookyWay?
Using BookyWay to add new users is a strategic choice to turn potential prospects into active customers. Here are the main advantages of adding new users to BookyWay and why this strategy yields tangible results:
Push Notifications: Once added to BookyWay, the user receives push notifications directly on their mobile device. These notifications, with an activation rate of over 80%, are significantly more visible than traditional emails. Through push notifications, you can inform your leads about special offers, new activities, available classes, and promotions, keeping their attention on your services.
🔎 Click HERE to see how to send effective Push notifications
🧘🏼♀️ 🎻 🦮 Access to the Activity Schedule in Real-Time: New users can freely explore the updated activity schedule and browse classes. With BookyWay, they can view detailed course descriptions, center information, videos, and additional content that enhances their interest in your services.
Flexibility and Appeal with Credit Management: BookyWay’s credit system is a strategic lever to attract and convert leads by offering freedom and flexibility compared to rigid lesson packages. Credits can be used to access various activities, making the offer more attractive and personalized for each user.
🔎 Click HERE to discover why the credit system can make a difference for your business
💰 Higher Propensity to Sign Up Thanks to the App: Having the BookyWay app at hand encourages a more active attitude toward registrations. The simplicity of in-app payments significantly increases the propensity to buy, reducing barriers typically found in other purchase processes.
🔎 Click HERE to see why enabling in-app payments is not a cost but a gain (with demonstration)
📲 Continuous Engagement Through App Access: Mobile devices make apps a part of users’ daily routines. BookyWay allows users to interact with your app: exploring classes, checking updates, and receiving reminders.
Why It’s a mistake to save money on open days and promotional events
During promotional days like open days or special events, some centers avoid registering participants in BookyWay to save on insertion costs. This is a big mistake because these participants are warm leads: people who have already shown interest in your services and deserve your utmost attention.
Adding these warm leads to BookyWay allows you to follow them on their journey toward your services, increasing the likelihood they become loyal customers.
🔎 Click HERE to see how to successfully manage Open Days and promotional events
How to create a landing page to collect leads?
To make the most of BookyWay for generating new leads, you need to prepare a landing page on your website where potential customers can easily request enrollment.
Below are some key tips on how to structure each element of the landing page:
Present your activities
Description: Introduce the courses and activities you offer with emotional images and a clear, engaging description, that sparks the visitor’s interest and invites them to learn more. This section should not only be well-written but also optimized for search engines (SEO). A structured text with relevant keywords increases your page’s visibility in search engines, making your business easier to find for those looking for your services.
Importance of Indexing: Being well-positioned on Google is essential for ensuring potential customers find your page. Good indexing attracts organic (i.e., free) traffic to your site, naturally increasing the number of visits and potential leads. This involves more than just adding keywords; it includes strategies like optimizing texts, analyzing effective keywords, and improving site structure.
Tip: To achieve lasting and professional results, it’s crucial to work with an SEO who can help you develop a targeted visibility strategy tailored to your industry.
Attractive Graphics
Description: The graphics should be professional and aligned with your brand. Visual elements such as colors, fonts, and layouts should reflect your business image, creating a connection between the landing page and the experience you offer.
Tip: Investing in a professional graphic designer or a communication agency can make a significant difference, ensuring every visual element is cohesive and impactful. Well-designed graphics also help retain user attention and convey a sense of reliability.
Provide clear instructions and offer Bonus Credits
Description: Encourage sign-ups by offering incentives, such as free credits for booking an initial activity or a discount for your services. This offer can increase interest in signing up, encouraging leads to try your services immediately.
Strategy: Once registered and after using the initial credits, users can purchase additional credits directly through the app, facilitating conversion into loyal customers.
Ensure “Responsiveness“
Description: Make sure your landing page is easily navigable on any device, especially smartphones. A “responsive” landing page automatically adapts to all screen sizes, ensuring an optimal user experience on mobile devices.
Importance: Since most users will explore your site on their phones, a page not optimized for mobile can result in lost leads.
Encourage Data Submission
Description: Invite customers to sign up by filling out a form with essential information such as name, surname, email, and possibly a phone number. Clear, visible fields make it easier and faster to complete, reducing the risk of abandonment.
Tip: Use large, mobile-friendly fields to enhance user experience. Simple and concise fields reduce friction and simplify form completion.
Privacy and data consent
Descrizione: Include a mandatory checkbox for accepting the privacy policy, linking to a web page with your full privacy statement. It’s important to specify that the data won’t be used for aggressive marketing, reassuring users about their data’s protection.
Importance: Demonstrating attention to privacy builds trust and reassures visitors, encouraging them to share their information.
Mailing consent
Description: In addition to privacy consent, include an optional checkbox to authorize receiving updates via email. Clearly explain the type and frequency of messages on the landing page (e.g., “monthly updates on courses and events”), making it clear that users can unsubscribe at any time.
Benefits: Obtaining mailing consent from the start allows you to maintain contact with leads who may not complete registration immediately, improving conversion potential over time.
Request necessary certifications or documents
Description: If you run a sports facility, you might need specific documents like medical certificates or memberships to sports associations. This section can include fields for uploading any required documents, streamlining the registration process.
Example: For a fitness center, you might require uploading a medical certificate for participating in specific courses or memberships to sports federations, if needed.
Set response times
Description: Inform customers about response times, specifying that they will receive a notification with their access credentials within one business day. Setting expectations reduces anxiety and reassures customers about the efficiency of your service.
Importance: Clear waiting times enhance transparency and improve the customer experience, preventing doubts or frustration.
Below is an example of the complete landing page
What if I don’t have a budget (or time) to create the landing page right now?
Creating a landing page requires time and the expertise of professionals who, understandably, come at a cost. While this is undoubtedly the best choice and an investment we highly recommend, if you temporarily need a faster, cost-free solution, you can create a registration form using a free tool like Google Forms.
Within minutes, you can have a link to share across all your channels to collect registrations for BookyWay.
Conclusion
BookyWay enables you to acquire new clients through a system that simplifies the registration process and consistently engages new leads. With the right strategy, you’ll not only increase sign-ups but also gain a long-term competitive advantage.
